Milkdrop aims to connect with women through thoughtful product and packaging design, transforming a medical device into an object of comfort and care. The packaging for its innovative breast pump cushion extends beyond functionality, presenting the product in a beautifully designed box and container intended to be kept and displayed rather than discarded.

Soft colour, pattern and environmentally conscious materials create a warm, considered aesthetic. An abstract illustration of a nursing mother and baby expresses the harmony and comfort the product provides, while carefully crafted graphics guide users and reinforce a cohesive visual language.

All Imagery © Mildrop, Photography: Rhiannon Taylor